Why iPhone's Features are Always "Late"

Birt 8 jún 2021
Áhorf 3 702 190
3 400

Thoughts on iOS 15 Features and some WWDC reactions!

Discord: discord.gg/MKBHD (5PM Eastern Live Event!)

Dieter's video: isdone.info/the/eY6F0KiP3Z26e3k/v-deo

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Tech I'm using right now: www.amazon.com/shop/MKBHD

Intro Track: isdone.info
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~
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Marques Brownlee
Ummæli  
  • Carlos Sandoval

    Carlos Sandoval

    Degi Síðan síðan

    Great video!

  • Zahktuthal Xalyrion

    Zahktuthal Xalyrion

    2 dögum síðan

    I definitely prefer waiting longer for more polished features. It's the same reason why I dont mind delays on video games: If they decided it will take longer, IT WILL TAKE LONGER. You cannot rush it, as this will result in unfinished products with lots of bugs and problems.
    Same with apps. They're developed. Same with features. They're also developed. Due to that, there is human error from the developer, and it takes time to polish out the problems and bugs. I'll take my delays and enjoy a fully finished product.

  • Vinay Satrasala

    Vinay Satrasala

    2 dögum síðan

    partially agree. If it takes 10yrs to create integrated feature like 'Live text', rather have feature without deep integration.

  • Gabriele

    Gabriele

    2 dögum síðan

    I don't know why, but living with a fully apple ecosystem kinda sounds creepy

    • bredisfun

      bredisfun

      21 klukkustund síðan

      A fully anything ecosystem sounds creepy. For any marker aswell. But yeah especially an Apple one. (Everything will have notches)

  • Gabriele

    Gabriele

    2 dögum síðan

    5:11 finally they understood that facetime it's a communication app and as communication app making it a platform exclusive it's a really bad idea

  • Hareesh Krishnaa

    Hareesh Krishnaa

    3 dögum síðan

    Want both 11:20

  • Michael Loney

    Michael Loney

    4 dögum síðan

    This gives me a memory of something called “Embrace, extend, and extinguish” from the 90s to early 2000s Microsoft.

  • YOUNG

    YOUNG

    4 dögum síðan

    In these comments Suddenly Apple fans love stealing

  • zoub

    zoub

    4 dögum síðan

    This way of innovation is sadly outdated, that's why android has recently won the so called world war of phones. The gap between iphone and innovation used to be 1 or 2 years, but now it's like 4~5 years. And it seems that it will only get bigger, if apple stays it's course.

  • mollie frank

    mollie frank

    4 dögum síðan

    I agree that having everything work seamlessly together is definitely worth the wait, but it seems like Apple has small things that they could implement that they just...choose not to. For instance, why can't you mark texts as unread? Such a simple feature that's on the top of my want list. Sometimes it seems like they don't put out some updates just for the sake of saving them for a later update to keep the consumer waiting.

  • Kelvin Watse

    Kelvin Watse

    5 dögum síðan

    That's not so cool

  • Tagonn's Tech Videos

    Tagonn's Tech Videos

    6 dögum síðan

    I prefer Android over iOS but I do like to see Apple and Google compete as it drives the innovation.

  • Vonchatman Henmy

    Vonchatman Henmy

    6 dögum síðan

    I would like them to be polished and all the kinks worked out before they put it out. Like Apple does this by saying what android does with that app and then they make their‘s even better or the same. One thing I wish Apple will do is let you customize your home screen and phone not just with a picture.

  • Gustavs Reders

    Gustavs Reders

    7 dögum síðan

    Iphones are boring :(

  • Adamm Jarvis

    Adamm Jarvis

    8 dögum síðan

    My thought is far less marketing efforts need from Apple. Let the comps build up the hype and buzz. Then drop your product slightly after expressing why your product is better and you should buy over the other guys

  • dwight wilkinson

    dwight wilkinson

    8 dögum síðan

    In my opinion apple loves to be late on some ideas like for instant iPhone 4 have face time iPhone x have Aniemoji and Oled display

  • Mico Latorre

    Mico Latorre

    9 dögum síðan

    Apple=ecosystem/controled/"elite"/rasist/restrain
    Google=free as a wind/ shares /" and somewhat didn't focus on there work?"
    I don't get it.
    Where will be a time where all of this combine as one?😅

  • Jamal Peoples

    Jamal Peoples

    9 dögum síðan

    Thet are late b/c it's cheap for them then. That simple. Then ass will get on and talk about how they made it better. Simple not true. Somebody else just worked on and made it cheaper. Sorta like what John did with Tmobile. Late to 3g and 4g b/c by the they got the equipment and rollout was half the coast.

  • Thomas Anderson

    Thomas Anderson

    9 dögum síðan

    Thanks for another information packed video!

  • J Unz

    J Unz

    10 dögum síðan

    Android may have tech that’s been on their phones before being on iPhone but androids updates on said apps or their phones SUUUUUUUUCK! iPhones are just smoother, easier and it just works. I had the s21 ultra for 3 days a week ago. In those 3 days that phone updated 10 times. I returned it and went back to apple. Switched everything over and BOOM phone was ready no updates no nothing because the phone was already updated. Apple just gets it right.

  • Menickc

    Menickc

    14 dögum síðan

    The eco system is why I wish google would build up a hardware team and start creating good laptops and tablets hopefully with the white chapel chip they will start creating something good.

  • Cactus

    Cactus

    14 dögum síðan

    continuity is everything over at Apple, good feature. saved my ass many times so maybe im biased a bit lol

  • Bomslaer

    Bomslaer

    14 dögum síðan

    I still prefer Android because I've had a bad experience with Apple

  • Muhammad Al-Hasyir

    Muhammad Al-Hasyir

    15 dögum síðan

    if expensive apple add their late android feature is better than android, remember the cheap android also have that android highend basic feature... thats why google cant upgrade it drastically

  • Hoang Ho

    Hoang Ho

    15 dögum síðan

    So well put!! Love you!!

  • Clive Matthews

    Clive Matthews

    15 dögum síðan

    No preference, both are necessary and copy each other a lot for the benefit of the consumer

  • Scott Sanders

    Scott Sanders

    16 dögum síðan

    My preference is first more than late and baked. That puts me more in the Android camp. That said late and baked together is probably better, since the wow factor of being first gets lost in the lack of integration and the fact that most iPhone users ignore these new features and consider them useless or nerdy. Hence, when they come baked to iPhone, iPhone users usually believe that Apple invented the tech because it was completely ignored by mainstream to that point, even if it did already exist to an extent before.

  • Andy Brunelli

    Andy Brunelli

    19 dögum síðan

    I have tried Android several times, but I can never do it for very long. I have had an iPhone since December of 2014 and have had an android for maybe 5 or 6 months total out of that time. The longest time period being this last one of three months, but I still had an iPhone for part of that time. Its just what I am used too, iOS works better for me, and now I have an 12 Pro Max, and I can't ever go back to Android( The times I have had one was for finical reasons, not because I really wanted one)

  • Ted G

    Ted G

    19 dögum síðan

    Why are they late? greed.

  • Krystian Gałeczka

    Krystian Gałeczka

    20 dögum síðan

    WHEN SIRI IN POLISH ??? really u’ve add portugal implementation to Siri is it a prank? Or you just Dont care about ur customers? It is really funny.. How long I’ll have to talk to Siri in English, it’s really annoying

  • Terrence Barker

    Terrence Barker

    20 dögum síðan

    I'm tired of hearing this ecosystem crap with apple.
    They basically have the smallest ecosystem....google has Tv's security systems, washers, dryers, refrigerators, thermostats, speakers, doorbells, vacuum's, mops, phones, laptops, tablets, and much more...... And from a business stand point google is more business friendly because of its ecosystem.
    Stop acting like apples ecosystem is so big and Superior or efficient when it's not. It doesn't work with enough to be. Shoot google even works well with apple. When apple can only work with itself. If you want efficiency than it needs to work all the time...... Apple is a sometime worker while google is an all the time work horse that works with everyone because it's more efficient.

  • yasheshniranjan

    yasheshniranjan

    20 dögum síðan

    Apple is selling defective iPhones in India through Amazon.

  • AlphaAngel

    AlphaAngel

    21 degi síðan síðan

    I like android just for live wallpapers that’s it but I don’t like lag so I am staying with iOS

  • Jack Mellecker

    Jack Mellecker

    21 degi síðan síðan

    Hi Marques, when you reviewed the first phone you used with 90/120hz, at that moment if someone told you that we would be staring down an entire iPhone lineup still at 60hz in 2021, how would you react?

  • Ryan Hollis

    Ryan Hollis

    21 degi síðan síðan

    The only problem with apple is its apple. Outdated tech the day its released. And minimal features. Poor execution of os and very dated.

  • Thomas Jurgensen

    Thomas Jurgensen

    21 degi síðan síðan

    Live text existed in Nokia like 8 years ago, but it didn’t work so good, but it was there 😂

  • Hebah Khalid

    Hebah Khalid

    22 dögum síðan

    Some programmer who’s stuck on a difficult bug:
    “IT TAKES TIME OKAY”

    • usersixthreefour

      usersixthreefour

      19 dögum síðan

      And the only issue was a missing semicolon 😑

  • Bazza Kinney

    Bazza Kinney

    22 dögum síðan

    The abounding produce cytologically join because chance phylogenetically suggest outside a chilly revolve. same, chemical command

  • test

    test

    22 dögum síðan

    Like 10 years late ⏰😂 I really like them to speed up at some point otherwise they be bringing the finger print sensor as new feature by 2030.

  • sourced podcast

    sourced podcast

    22 dögum síðan

    The puny goal virtually walk because brother coincidently scare plus a strange column. pushy, ancient geranium

  • Martimus

    Martimus

    22 dögum síðan

    TLDR - They lack innovation and have no appetite for risk?

  • Austin Li

    Austin Li

    23 dögum síðan

    Apple can also afford to spend a lot of time on developing these new features that have already been seen in the Android market because Apple's closed, unified ecosystem allows them to do so in the first place. They know most people won't leave the Apple ecosystem just for some new features on Android devices and so Apple can take it's time with these features without fear of too many people ditching Apple for Android.

  • Lotenz

    Lotenz

    23 dögum síðan

    alternative title: "excuses for apple for stealing android stuff and saying its 'new', etc..." - Apple is huge company they can make anything they want in what ever time But they don't they keep making things that are already there... in android ( samsung features are also in all on their "THE ECO SYSTEM" and they work fine )
    Also They have good ECO features that I will never use cause I just wanna by a phone and maybe a wireless headphone with it....

    • Thomas Jurgensen

      Thomas Jurgensen

      21 degi síðan síðan

      Nah mate, copying is not a bad thing when you improve it, and that’s exactly what apple does every time it copies something

  • kstelakis

    kstelakis

    23 dögum síðan

    my prefrence would be for companies to be throwing out cool new features and polishing them afterwards if they stick

    • Omair Haque

      Omair Haque

      23 dögum síðan

      It's actually far more frustrating with Apple, because unlike Android which is designed to work on different form factors and variable specs, apple devices are VERY much standardized. If apple adds a new software feature they have a very strong/solid code base to add it to and therefore testing time should be far reduced. This BS that "Apple is being patient" is absolutely stupid and is something Apple fans use to justify getting features late. Apple isn't innovative, they just know how to market themselves as elitists and because their products are higher priced people who finally get them feel they've hit something special. Apple is to phones what Beats is to Headphones. Overpriced, overhyped products that people get more for the name than for the functionality.

  • Sawyer Fitzpatrick

    Sawyer Fitzpatrick

    23 dögum síðan

    Here’s the thing: no one denies that Apple does things better most of the time. But when your brand loyalty becomes blindness, that’s when it infuriates me. I have a friend who pretty much begs for this or that feature to be a thing or make its way to IOS. I tell him that it already exists on Android, but he just comments that Apple does it better. I get that. I’m an IOS user myself, but does that mean you’re gonna wait years and years instead of checking that feature out on a budget smartphone even? The answer is no because that phone isn’t iPhone. Like how does one’s brain work that way. No one is telling you to give your precious iPhone up, but if you love tech like you claim you do, try out other brands while keeping your main one.

  • D R

    D R

    23 dögum síðan

    Always late because they can't innovate. Only copy it once the feature is proved

  • KennstDuMich

    KennstDuMich

    23 dögum síðan

    Hi

  • Jacob Klein

    Jacob Klein

    24 dögum síðan

    This is what I’ve been saying to my Android friends for years

  • Beauty Neytiri

    Beauty Neytiri

    24 dögum síðan

    The eco system, i really dont get that...
    I have an ipad pro 2020 since it came out, i had the first gen ipad pro before that, ad before that i had the first gen ipad mini and i’ve always had android phones... there’s NO need for an iphne at all.
    Especially as iphones hace no usb-c port, transfering things to an ipad will not at all be as smooth and fast as with an android phone.

  • Beauty Neytiri

    Beauty Neytiri

    24 dögum síðan

    O M G did not even know copying text with gogle lens was already possible !!!

  • Shahriar Tamjid

    Shahriar Tamjid

    24 dögum síðan

    Bleeding edge techs are hit or miss ... Gentlemen's choice is Quality over anything ❤️

  • HYPRSPD

    HYPRSPD

    24 dögum síðan

    Still doesn't explain why it takes so long for the hardware

  • pushkar hate

    pushkar hate

    24 dögum síðan

    But y the justifications. If iPhone is late it's late. Would the fanboys really care about the same.

  • cj wins

    cj wins

    25 dögum síðan

    It’s ok with me. I like that Apple takes it time and the features work seamlessly 😌

  • Me444

    Me444

    25 dögum síðan

    3:13 honestly there was a feature called "google on tap" do that faster and better than Apple and can do it in every screen even in game text but google get rid of that feature for "google assistant". What I don't like is that not a single tech channel talked about this bad change and only praises the less useful google assistant.

  • Lourdes Pearlina

    Lourdes Pearlina

    25 dögum síðan

    I honestly prefer a well executed and clean version of a feature that is released later than being the first to do it.

    • Megachad Sixty nine

      Megachad Sixty nine

      23 dögum síðan

      @Patty J. it is pretty sed 😪

    • Patty J.

      Patty J.

      24 dögum síðan

      @Megachad Sixty nine then thats very sad on apples part that you have to expect to wait years for a feature that has been useful to me for a long time. Android got widgets in 2008. Im kinda bored so make me laugh by trying to justify 13 years to get slighty better. (btw thats still up for debate. Many people consider androids still better)

    • Megachad Sixty nine

      Megachad Sixty nine

      24 dögum síðan

      @Axn3d 🤟🏿👌🏿🤌🏿🤏🏿🤘🏿👉✋👈👇🏿👆🏿☝🏿🖖🏿👋🏿💪🦶🏿

    • Megachad Sixty nine

      Megachad Sixty nine

      24 dögum síðan

      @Patty J. because if they didn’t wait then widgets wouldn’t have been as useful, hence the waiting

    • Patty J.

      Patty J.

      24 dögum síðan

      uhh android has had widgets for years and their widgets are still arguably just as good as apples. Its debatable but i do know id rather not wait years on years for a slightly better feature. If apples widgets are truly that useful then why would you be saying you are willing to wait years for it.

  • Ben Kramer

    Ben Kramer

    25 dögum síðan

    Apple TV is really bad,

  • ??

    ??

    25 dögum síðan

    Your english is too fast to understand…

  • Alex N

    Alex N

    25 dögum síðan

    I'm waiting still for a proper Screen Mirroring in this ecosystem. Chromecast works like a charm.

  • Utkarsh Jain

    Utkarsh Jain

    25 dögum síðan

    I'd say new bleeding edge constantly polishing itself.

  • energeez

    energeez

    25 dögum síðan

    airdrop was a game changer. and since my 2013 macbook air still works almost the same (with new battery), im very satisfied. the way i see it Apple deserves most of its praise and most of its critiques.

  • Saul Goodman

    Saul Goodman

    26 dögum síðan

    iOS is more user friendly.
    Android is more developer friendly.
    Sometime developers don't design for the end user. They design for what they think will work, not how it should, or even if it works like the end user would expect.

    • Saul Goodman

      Saul Goodman

      4 dögum síðan

      @Abin johny I was using Android for the last month. I do not like it. The most annoying thing, is the back button. They have in in the OS, and one in which ever app. Sometimes they work the same, sometimes they work different. Sometimes they bring you back to the previous page. Sometime it bring to back to the home page. Sometime it brings you out of the app. There's something about Android that I just don't like. Compared to my iPad I have been using for years. iOS just works. Settings are just a mess. It's all over the place, unorganized. Pictures does not look as good as it does in these review videos. They take a picture in the correct lighting, and they edit it when they edit the videos. Bejeweled plays in only landscape. Which is a major problem. Widgets just sucks. I hate notifications. It's like half way done. I miss some of them, because you don't have a pop up like on iOS. I know on iOS they don't have those little things on top, but that's not a huge problem. I know you can enable those bubbles. Which I did, but never worked. But I just don't like them. The F with Bixby. Can't even disable it without signing up for a Bixby account. Can't uninstall bloatware Samsung crap. Using search does not search everything. Search doesn't work correctly. Samsung doesn't search all apps, only certain one. Screen on time, since last full charge, 2 hours 40 minutes. 32% battery left. This morning when I left my house. It was at 49%. Right now it's at 32%. Just 1 hour only, listening to ISdone music. The screen does not look that good. I have it on WQHD. I can't tell the difference between 1080 and 1440. It looks no better than my iPad mini 4 screen. And the phone has a greenish color to it. Sometimes it gets a little warm, just for using it for 1 minute. Something like checking my email. I've been using it for the last month. I still don't like it. I have to same problems. The Microsoft launcher made it a lot better. But Samsung settings are still unorganized. The battery just sucks. It has 92% life. But like today, with light use, 15 minutes screen on time. The battery went from 100% to 75%. Over night, it uses 4%. I put it on the lowest screen setting. Still doesn't help. Sometimes I charge my iPad on this phone to 100%. The next morning, like 8 hours later. iPad will have 99 or 100% batter left. Android will have 95% or 96% left. Even though the iPad have a 22% bigger battery, it still uses less power. I tried it with the same apps on them, the same notifications. I'm always forgetting Android does not have pinch to zoom on ISdone. I think using if for 1 month is plenty of time. There's lots of little things that are annoying, and pisses my the F off.

    • Abin johny

      Abin johny

      4 dögum síðan

      Ha ha u think i phones are user friendlier than android 🤣

  • Saul Goodman

    Saul Goodman

    26 dögum síðan

    They may be late. But 99% of the time, they do it better than Android.
    Just look at widgets. They suck on Android.
    Asides from apps, Windows phone is better still better than Android.

  • Ranadeep Das

    Ranadeep Das

    26 dögum síðan

    Polished and refined it is for me.
    P.S-: Using an iPhone, an iPad, and a Macbook😉.

  • Nikki S.

    Nikki S.

    26 dögum síðan

    later, polished, an better integrated apps >>>

  • Footage Zombie

    Footage Zombie

    26 dögum síðan

    IOS is shit until they copied from Android. 🤔🤔🤫🤫

  • None

    None

    26 dögum síðan

    What about the 120Hz display?

    • Killer Miser

      Killer Miser

      25 dögum síðan

      It will come later this year

    • Rocket Pencil

      Rocket Pencil

      26 dögum síðan

      Gotta wait till 3030 for that one

  • Happe CJ

    Happe CJ

    26 dögum síðan

    Because they want other companies to experiment the features so they won't take the L if the feature goes bad

    • M Rizaldi

      M Rizaldi

      24 dögum síðan

      Bad or not. There is always an isheep to buy Their products. The point is the're lazy

  • Boomerang

    Boomerang

    26 dögum síðan

    Apple uses Ctrl+C a lot 🤣🤣

  • Boomerang

    Boomerang

    26 dögum síðan

    Apple took 5 years to make widgets 🤣🤣

  • CallMeCheese

    CallMeCheese

    27 dögum síðan

    The real reason is because Steve jobs died otherwise everything will be early like before when he’s around

  • Uranus

    Uranus

    27 dögum síðan

    6:16 is when the video starts... sigh.

  • senerh

    senerh

    27 dögum síðan

    What's taking so fucking long to implement contact search by dialing in a few digits to the virtual numpad?

  • sam jum

    sam jum

    27 dögum síðan

    The false familiar famous female hooghly collect because walk unintentionally radiate into a shallow hood. deserted, laughable pizza

  • The Rapture

    The Rapture

    27 dögum síðan

    Apple is the PlayStation. And Android is the Xbox

    Xbox is faster and more powerful
    But everyone uses Playtion

  • Qays Alzein

    Qays Alzein

    28 dögum síðan

    what is that beeb sound on the background!?

  • Cedric Pasco

    Cedric Pasco

    28 dögum síðan

    What was that intro song/sound?? So satisfying.

  • gantenbeinable

    gantenbeinable

    28 dögum síðan

    Can do that too with a huawei laptop and Tablet

  • shannon Kuchczynski

    shannon Kuchczynski

    28 dögum síðan

    i personally think this has settled and reitorated it that apple care about there ecosystem to make it seemless so if you dont have a few things from the apple ecosystem then its probably better to go with android IMO

  • Svilen Mavrev

    Svilen Mavrev

    28 dögum síðan

    Dude if you saying apple futures coming later, it is because those futures are not apples, just copy from the rest, basically they don't have ideas.

  • Derek Cameron

    Derek Cameron

    28 dögum síðan

    the face time link comes yrs too late. other platforms are way too far ahead so no one will adopt

  • Derek Cameron

    Derek Cameron

    28 dögum síðan

    android is so much better
    the folder thing on ios is aweful!!!

  • lav glides gh

    lav glides gh

    28 dögum síðan

    Samsung has an optical reader on an s8 that do this

  • Dave Brinkhus

    Dave Brinkhus

    28 dögum síðan

    Great video! I love your phrase, "ecosystem flex"

  • Christian Reiter

    Christian Reiter

    28 dögum síðan

    That drag and drop thing for files.
    Has already been done by Logitech. Works across all brands of laptops n desktops :D

    • Pushpak Kundu

      Pushpak Kundu

      26 dögum síðan

      ryt,.Logitech Flow

  • Levi Fury

    Levi Fury

    28 dögum síðan

    Best apple employee of the year.

  • jenn terold

    jenn terold

    28 dögum síðan

    The holistic japan impressively shelter because seaplane cellularly drum qua a gainful begonia. tearful, black-and-white smoke

  • c k

    c k

    28 dögum síðan

    It is a no brainer when building something for a closed eco system it is going to perform better.

  • Suman Barik

    Suman Barik

    28 dögum síðan

    Whats your intro music name?

  • Dawood Syed

    Dawood Syed

    28 dögum síðan

    I think they let the competition come up with the new features if it works then they take that and improve on it and of course integrate it in the "Ecosystem".

  • Hari N

    Hari N

    28 dögum síðan

    These iphones take charging time to next level 2hours + , I think android is for daily routine and iphones r just to showcase 😂

  • Alex D

    Alex D

    28 dögum síðan

    They are always late because Apple perfects them, galaxy still can't get Face ID and touch ID to work properly

  • Михаил Костюничев

    Михаил Костюничев

    29 dögum síðan

    The violet router bioinformatically rain because skiing canonically heap over a brawny dirt. purple, supreme hardcover

  • Ayadi Asyraf

    Ayadi Asyraf

    29 dögum síðan

    I stop watching your videos since you became Apple Fangay

  • Jamal Roberts

    Jamal Roberts

    29 dögum síðan

    YouTube don’t even do pip on iOS unless it’s a red sub right?

  • Harsh Choudhary

    Harsh Choudhary

    29 dögum síðan

    At least 10:10 we can do if we use multiple monitors/ screens

  • Tigran Matikozyan

    Tigran Matikozyan

    29 dögum síðan

    Okay, so when apple releases new things like a weather app for iPad, or a new app. They release it once it is ready and once they have it “perfect”.

  • S J

    S J

    29 dögum síðan

    well polished features that come later are really cool. HOWEVER the problem with Apple is when they bring their very late and polished features, they force the world to believe that they brought it first, that they are the leaders and others have followed. yet they are the ones following behind! they are not the inventors anymore, they are simply innovators now!!!! 🤣

    • DeeMurk

      DeeMurk

      28 dögum síðan

      Pretty sure in their Keynotes, they never refer to some of the features already avail as inventions brought on by them. They CLEARLY label them as "PERFECTED" by them. Go back and watch some again.

  • Victor Franco

    Victor Franco

    29 dögum síðan

    I know this is personal but: give me innovation, don't care that much of the Mac ecosystem

  • Michael Glaser

    Michael Glaser

    Mánuði síðan

    Hi Marques, thanks for your great video with this interesting topic!
    Since years I wanna get great new tech asap, but since I am an Apple customer I see they are very late but then their solution is mostly great.
    My personal example for that: I need a call filter because of too much issue with unwanted calls. Apple had no real solution for years.
    Rejection of calls with number suppression did not exist for years. We only got it with iOS 13, but in September 2021 we'll get Focus. That kind of profile control has been available for Android since years from third parties, but as a comprehensive solution it is better than ever before anywhere. I'm really looking forward to that! Also Live Text is a pretty cool and very useful feature!